6 Chinese IDN Myths

Chinese IDN Myths

1. IDN Traffic is not ranked- False

Google states that IDN search ranking and indexing is treated the same as a normal domain[1]

2. IDN’s are a poor investment- False

To date, there have been no domains that have reached six figures, but there have been many five figure domains sold (in U.S. Dollars) [2].

3. No one uses IDNs- False

IDNs are still part of an emerging trend. As companies and internet users become more aware they will become more popular. Already major banks and cities have started to take advantage of localized domains[3].

4. .CN is better than .COM- False

.COM is the world standard. .CN may prevent your domain from appealing to all the Chinese speakers worldwide. Chinese is spoken in Indonesia, Malaysia, Singapore, Brunei, Palau, Vietnam, and Trinidad and Tobago[4]. Using the internationally known .com extension reaches out to these millions of Chinese speakers.

5. Buying .COM is difficult because it is international – False

.COM does not involve any paperwork that must be filed with the government. It makes it easier to sell, to buy, and to conduct business. .CN domains “require applicants to provide extensive personal data, including photographs of themselves”[5].

6. Web browsers do not support IDNs- False

Microsoft’s Internet Explorer has natively supported IDNs since October 18th 2006[6] and Firefox natively supports IDNs.


[1] Google indicates that IDN ranking and normal rankings are the same http://www.google.com/support/forum/p/Webmasters/thread?tid=18c083f92a4d0a90&hl=en

[2] Go to http://www.idntools.com/idnsales.php?page=1 to see a recent list of IDN Sales

[3] Already companies and governments have started campaigns in IDNS see http://idnblog.com/ for recent articles about new IDNs being used

[4] Please see http://www.infoplease.com/ipa/A0855611.html

[5]Please see http://www.washingtonpost.com/wp-dyn/content/article/2010/03/24/AR2010032401543.html

[6]Please see http://en.wikipedia.org/wiki/Internet_Explorer_7 (wikipedia.com may be blocked in China)

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